Bachelor of Science in Business Administration
Major in Marketing Management

Program Description
The Marketing Management is one of the two majors in Bachelor of Science in Business Administration. It is designed to provide students with knowledge and skills on effective marketing and sales strategies. It discusses the theories and concepts of brand, sales management, retailing, distribution, e-commerce, corporate social responsibility, franchising and information technology.
This program provides students with intensive training in business planning and how to direct the flow of services and products to clients. It aims to develop the students' analytical skills, critical thinking and creative skills.
SPECIFIC PROFESSION, CAREER, OCCUPATION:
  • Assistant Vice President of Marketing
  • Direct Sales Marketing Director
  • Associate Marketing Manager
  • Retail Services Merchandiser
  • Online Marketing Director
  • Merchandising Specialist