Bachelor of Science in Business Administration
Major in Marketing Management
The Marketing Management is one of the two majors in
Bachelor of Science in Business Administration. It is designed to provide
students with knowledge and skills on effective marketing and sales strategies.
It discusses the theories and concepts of brand, sales management, retailing,
distribution, e-commerce, corporate social responsibility, franchising and
This program provides students with intensive training in
business planning and how to direct the flow of services and products to
clients. It aims to develop the students' analytical skills, critical thinking
and creative skills.